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Our mission :
Unleashing the power
of on-trade data
In a market as fragmented as out-of-home consumption, making the right decisions is no easy task.
Non-standardized products, multiple POS systems, scattered and unusable data...
The result? Brands lack visibility and often steer their strategy in the dark.
At Fyre, we have
a clear mission:
Making out-of-home data
finally actionable, comparable, and powerful.
One single partner
to power your on-trade acquisition strategy
Fyre collects over 6 million receipts every day from more than 120,000 Horeca outlets across Europe, enabling us to provide:
100% real,
verified field data
Multi-country,
multi-POS,
multi-concept coverage
An AI-enriched database that makes insights comparable and actionable
We turn receipts
into high-value insights
Each line on a receipt reveals more than just a price.
With Fyre, your data is automatically enriched to segment, analyze, and activate — country by country.
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