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Are Your Customers Spending as Much as Before?

  • Writer: Claire Brunaud
    Claire Brunaud
  • Mar 27
  • 2 min read

In a time where purchasing power is declining and consumer habits are shifting, it is crucial for restaurant owners to closely track customer spending trends.


• Has your average ticket size dropped in recent months?

• Are customers ordering differently?

• Have some dishes lost their popularity?


Let’s take stock.



Understanding the Evolution of Your Average Ticket Size


The average ticket size is a crucial indicator. If it decreases, it may indicate:


  • A change in customer habits (fewer starters or desserts ordered).

  • Increased price sensitivity, with customers choosing lower-priced dishes.

  • A decline in repeat customers' visits.


With Fyre, you can analyze:


✅ The evolution of the average ticket over different periods (month, week, day).

✅ The actual vs. theoretical average ticket size.

✅ The sales breakdown by category (starters, mains, desserts, beverages).


Actionable Tip:

If customers are skipping starters and desserts, try offering a combo menu deal to encourage full-course meals.


Are Your Customers Choosing Different Dishes?


Customer behavior can change without being immediately noticeable.


  • Are some dishes less frequently ordered than before?

  • Are your most profitable items still being chosen?

  • Have customers shifted towards lower-margin items?


With Fyre, you can:


✅ Identify dishes that are losing popularity.

✅ Analyze if customers are opting for lower-priced options.

✅ Determine which dishes should be promoted to rebalance your profitability.


Actionable Tip:

If a high-margin dish is being ordered less, highlight it on your digital menu or encourage staff to recommend it more often.


Adjusting Your Strategy to Maintain Profitability


If customers are spending less, you need to find the right way to compensate:


✅ Adjust prices smartly: A small, strategic price increase can protect your margins without impacting customer perception.


✅ Focus on high-margin items: Identify the dishes that need better promotion.


✅ Adapt your offerings: Create attractive menu bundles and promotions tailored to current trends.


With Fyre, you can track these shifts in real time and adjust your strategy accordingly.


Don’t Let Consumption Trends Catch You Off Guard


Your customers may not be spending the same way as before, but with Fyre, you have everything you need to adapt and stay profitable.


Analyze the evolution of your average ticket size.


Identify behavior shifts.


Adjust your pricing and strategy to maximize profitability.


Want to take control of your performance? Try Fyre today and optimize your strategy!

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