Is your average spend dropping? here’s how to respond smartly

In a context of declining purchasing power and changing consumer habits, many restaurant owners are noticing a decrease in the average ticket size.

But should you be worried? Not necessarily. What matters most is understanding why this is happening—and activating the right levers to respond effectively.

Identify the Cause Behind the Drop

Before taking action, start by analyzing:

• Are customers ordering fewer starters or desserts?

• Are some categories (drinks, premium dishes…) seeing a decline?

• Are people choosing only the cheapest dishes?

• Has footfall changed? (e.g. more solo lunch customers than dinner for two?)

With Fyre, you can track your actual average ticket size over time, by day, week or service.

Action 1: Optimize Your Offer

If customers are ordering less… offer them something better.

Quick actions you can take:

• Create appealing set menus or combos to boost dessert or starter sales.

• Highlight your most profitable items where customers will see them.

• Offer simple upsells: meal + drink, dessert + coffee, etc.

With Fyre, identify which products lift your average ticket — and which ones need to be reworked.

Action 2: Revisit Your Pricing

Sometimes, a lower ticket size hides a pricing issue:

• Undervalued dishes poorly positioned in your pricing range.

• Premium products that aren’t perceived as such.

• Price gaps that are too wide between entry-level and higher-end options.

Adjusting prices by just a few cents can recover several points of margin—without impacting demand.

Fyre helps you see your margins at a glance and easily test pricing adjustments.

Action 3: Adapt… Without Discounting

A falling average spend doesn’t mean you should slash your prices.

The goal is to maintain the perceived value of your restaurant, while still offering an attractive menu.

✅ Emphasize the quality of the experience.

✅ Highlight the quality of your ingredients.

✅ And most importantly, base your decisions on actual data.

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In Summary

A lower average ticket isn’t a fatality.

It’s a signal—and it can even become an opportunity, if you know how to read it.

With Fyre, you have all the tools to:

✅ Understand how your customers’ habits are evolving.

✅ Adjust your offer and pricing.

✅ Boost your profitability—without compromising the experience.

👉 Want to see how Fyre can help you turn insights into action?

Request a demo or try our platform today.